Bollywood actress Katrina Kaif has been named the most searched celebrity on mobile videos in a new survey. She has beaten international stars Britney Spears and Linday Lohan who are on second and third spot respectively.According to the Global Video Insights Report for September, the world’s largest independent mobile video service, Kareena Kapoor is on the fourth spot.
“A Bollywood star leading ahead of her global peers in mobile video searches worldwide is a testimony to the fact that mobile videos have finally taken off in India in a big way,” said Salman Hussain, Vuclip’s vice president, business development and managing director, India and Middle East, in a statement.
“Each month we see more and more Indians viewing videos on their mobile screen using not just smart phones but even basic feature phones. This calls for new strategies for advertisers, broadcasters, publishers, content aggregators, and telecom and internet companies alike,” he added.
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